“We thought it was an impossible dream,” said Ian douglas, a New Zealander who has been creating jewelry for over four decades. “Every jeweler in the world has been asked by customers if it is possible to have a ring without claws, and so far the answer has always been ‘No’.”
Over the past decade, Douglas has relentlessly pursued the design of a revolutionary setting technique that puts nothing between the diamond and its admirer. The genesis of this new setting involved the development of the patented diamond design with one of the world’s greatest master diamond cutters. Mike botha of Canada, and with laser engineers, metallurgists, scientists, testing labs and patent attorneys in several countries.
The Floeting® Diamond is held in place by a micro-groove that has been laser cut around the underside of the diamond which in no way prevents the return of light or the beauty. The American Gem Society Laboratories® cut quality for Diamond Floeting® guarantees the most coveted diamond cut quality – the AGS Triple Zero®. A high-strength titanium alloy clamp secures the diamond from its underside, creating a setting proven by independent tests to be over 20% stronger than traditional settings.
The Floeting® setting is associated with platinum and 18k in gold and will initially be offered with a solitaire diamond ring, stud earrings and a pendant. A first “foundation collection” is available for purchase online through VG Jewelers, with prices ranging from $ 1,600 at $ 30,000. Custom orders are also requested.
“We approached the design task with the intention of having very broad market appeal, although with our patented system we could accommodate a diamond from 0.30 ct to 100 cts,” says Douglas.
The patented Floeting® design has wider utility in other shapes including oval, emerald, pear, radiant, marquise, cushion and princess, as well as designs to hold sapphires and rubies.
With its versatile technology, Ian douglas sees that the Floeting® Diamond setting can be extended to three stone rings, tennis bracelets, Rivière necklaces and earrings, and incorporated into fashion and costume design, eyewear and even high-end cellphones.
“The applications and variations are as limitless as they are liberating for designers who have been constrained by what I call ‘tooth paralysis’ for over a century,” says Douglas.
The most difficult challenge in creating the setting was the physics of the diamond itself. “The goal is always to maximize light return and sparkle, but the geometry of a solitaire diamond is so specific that compromise was usually inevitable whenever something new was attempted,” says Douglas. “To avoid compromises, we had to completely rethink the design of the setting and the cut of the diamond itself. ”
To achieve the high-precision micro-groove that was required, the Floeting® team spent two years developing an advanced laser precise enough to cut a micro-groove into the diamond pavilion just below the waistband in a way. which does not compromise shine and sparkle reflection.
Stress testing, modeled on the legendary Nokia cell phone drop test and adapted by a former Formula 1 engineer against IEC 60068-2-31: 2008, has shown groundbreaking results. A diamond in a traditional six-prong setting fell off after 298 drops onto a three-yard wooden surface, while the Floeting® diamond remained in place after several thousand drops.
“We believe the Floeting® Diamond will be the strongest, most durable diamond ring setting ever created,” said Douglas.
Floeting® diamonds come from a Diamond Dealer certified by the London-based on the Responsible Jewelery Council, the world’s leading standardization organization for the jewelry and watch industries.
Like nothing seen before
“We’ve worked with experts around the world to bring together age-old craftsmanship and revolutionary new technology to create this elegant and deceptively simple frame. Floeting® is the culmination of our efforts to master the physics of diamonds and make the jewelry with precision at the micron level ”, says Ian douglas.
The Floeting® diamond is “extraordinarily evident” when you see it, says Douglas, but the execution is “deeply complex. People have accepted the design hurdle of prongs and clasps so much for decades that no one ‘thought there might be a solution. “
“We believe we have invented a diamond shape and setting unlike anything the world has seen before.”
A decade of invention has led to an innovation pipeline, and as Floeting® hits the market, Douglas says the initial collection is just the beginning.
To view the Floeting® collection and learn more, visit Floeting.com
Phone 610 955 9322
American Gem Society Laboratories® and AGS Triple Zero® are registered trademarks of the American Gem Society.
Press release issued by SweeneyVesty United States, 79 Madison Avenue, New York, New York State 10016
Press release authorized by The Village Goldsmith Ltd, 78 Victoria St, Wellington 6011, Aotearoa New Zealand.
SOURCE The village silversmith