Invention

Brothers bring their bike rack invention to the world

Brothers Paddy and Mike Maguire run a family business a little different from most.

Their company, Aeroe, produces a bike rack based on the inventions of their late father, Pat, who spent hundreds of nights brainstorming the idea in the garage.

The Aeroe bike rack is designed for cyclists who go on multi-day tours. The system locks onto any bike and can hold up to 16 kg of camping gear.

Paddy Maguire says his dad wanted to invent a bike rack that could fit any brand of bike, and worked hard through many sleepless nights to come up with the design.

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“Dad invented the rack outside of his day job, he was a design lecturer at Otago Polytech. He’d be in the garage working on it most nights, when he finally developed the design, it was a real leap of faith whether it would work,” Maguire said.

Pat Maguire passed away in 2019, but his bike rack design was a big hit.

The rights to its original design were eventually purchased by Swedish outdoor equipment company Thule, where it has continued to be sold to this day.

Brothers Paddy (left) and Mike Maguire have developed a new kind of bike rack especially for tough multi-day rides where riders have to carry large amounts of camping gear.

Ross Giblin

Brothers Paddy (left) and Mike Maguire have developed a new kind of bike rack especially for tough multi-day rides where riders have to carry large amounts of camping gear.

But the Maguire brothers have both embraced their father’s creative passion and continue to develop state-of-the-art bike accessories. Today, their inventions are recognized around the world.

Mike Maguire, who has a background in finance, has been with Aeroe full-time for two years and Paddy Maguire, who is a chartered architect, joined the company full-time in the last six months.

Together they focused on growing the technology developed by their father into a global bicycle accessories business, said Paddy Maguire.

“Our sales have grown rapidly in New Zealand, but they are also starting to expand globally. I think now has been an interesting time for us, Covid has really made people more interested in ‘bike-packing’ which is what our racks are typically used for,” he said.

This year, Aeroe cycling gear was distributed in eight different countries. Revenues in 2021 were more than four times higher than the previous year.

Their hard work on the product was also recognized on the world stage.

The Aeroe bike carrier recently won Best Off-Road Equipment at the Design Innovation Awards in Germany, an achievement of which Paddy Maguire is particularly proud.

Ross Giblin

The Aeroe bike carrier recently won Best Off-Road Equipment at the Design Innovation Awards in Germany, an achievement of which Paddy Maguire is particularly proud.

“Last year we won Best Off-Road Gear at the Design Innovation Awards in Germany. Not many people here know about it, but it’s basically the Oscars of the cycling world. It’s something we we’re really proud to have achieved,” Maguire said.

But what he was most proud of was seeing how his family came together, spanning generations, to create a product that ended up on bikes around the world, he said.

“It’s been super rewarding. We’ve always known about the potential of this product, but seeing it grow globally at a rate that’s been extremely satisfying to watch. We don’t often have time to reflect, but when we do, I’m proud of what we’ve achieved,” Maguire said.

“I sincerely believe that ‘bike-packing’ is going to be the new tramp. So to see our product from little old New Zealand making waves in this new global trend, it’s just a great feeling,” Maguire said. .